Living Batik Heritage Indonesia
INDONESIA
Rebranding, Brand Guidelines, Visual System
A thoughtful redesign that brings the timeless philosophy and cultural richness of batik into a modern visual language, preserving its meaning and character while giving it a fresh, contemporary presence.
2026
COBJÉ Agency
Role:
Brand Designer & Art Director
A first batik foundation in Indonesia committed to preserving and advancing batik as a living cultural heritage and knowledge system. It connects artisans, research, education, and cultural diplomacy to ensure batik continues to grow with integrity and relevance, both nationally and globally.
In collaboration with proffesional creative partners, social media manager and client's marketing team.
A cleaner, more refined look that feels warmer and more cultural with improved typography and a heritage-inspired color that makes the brand feel more premium and alive at first glance.
Developed the logo mark into a cohesive brand pattern inspired by two batik motifs, each carrying its own cultural philosophy and meaning.
Brandbook
A comprehensive brandbook developed to define the visual system, tone, and core principles, ensuring clarity and consistency across every touchpoint.
Batik Research Book Collection
As the foundation’s first step was publishing batik research, the initial phase focused on creating a cohesive book collection design built around one unified theme, establishing a clear and credible visual system for future growth.
"Our brand finally feels cohesive and professional. From the logo to the color palette and typography, every detail was thoughtfully crafted. It completely transformed how our audience perceives the batik foundation"
Syakir
Founder Living Batik Heritage Indonesia