Brand Content Production
Industry :
Wellness (France)
Role :
Creative & Visual Content Production
2025
Year :
Project type :
Agency project (COBJÉ Agency)
Highlighting ISIAOM Paris’ Korean Head Spa service. The project focused on textures, rituals, and sensory experience, translating natural ingredients and moments of care into soft, immersive visuals. Produced through concept development, moodboards, shooting, editing, and retouching, in collaboration with a asisstant production & social media manager for copywriting.
The Challenge
To visually introduce ISIAOM Paris’ Korean Head Spa service while also promoting scalp diagnostics and a gift card campaign, translating multiple offerings into a cohesive and sensory-driven visual narrative for digital platforms.
Creative Direction
The campaign’s visual approach emphasized sensory experiences, capturing textures, rituals, and moments of indulgence. Photography and video highlighted natural ingredients, scalp diagnostics, and the gift card concept through carefully framed compositions, natural lighting, and detailed close-ups.
Impact
The resulting content positioned ISIAOM Paris as a premium, experience-led wellness brand, strengthening clarity around its services while elevating its digital storytelling.
Key Takeaway
A unified creative direction allows multiple services to be communicated clearly through a single, sensory-focused visual campaign.
